Using Social Media for a National Festival (and Learning how to engage online)

School of Advanced Study

Using Social Media for a National Festival (and Learning how to engage online)

Dr Michael Eades
(SAS)

This session focusses on the social media campaign coordinated in 2014 for Being Human, the UK's festival of the humanities. It looks at how to build up a following online, develop a coherent, 'voice' and digital identity, and how to develop an audience across various social media platforms. Dr Michael Eades, the Being Human festival's curator, will take you through the 2014 campaign and some of the success (and failures!) along the way. He will also invite discussion around some ideas for the 2015 campaign.

The Social Scholar is a series of lunchtime seminars from the School of Advanced Study, looking into the theme of Social Media. Each session includes a 20 minute presentation from an expert already using social media in the Humanities followed by discussions and Q&A. In these sessions we hope to learn together about how to better use social media in a professional capacity and what the difficulties and issues are. The series will look at blogs, Twitter, Facebook, and other social media services.

Social Scholar seminar series

Author: 
School of Advanced Study, University of London
Speaker(s): 
Dr Michael Eades (SAS)
Organisations: 
Event date: 
Wednesday, 18 March 2015 - 12:00am
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