The Mind in Practice

Can a better understanding of the mind make business better?

The Mind in Practice is a unique event bringing together universities and industry to discuss how knowledge of the capacities and limitations of the human mind could facilitate innovative practice and productive partnerships across researchers, designers, and commercial organisations.

The mind is not just the object of academic speculation about what makes us human. From corporate storytelling to interaction design, machine learning and government apps, good technical innovation and good business depend on interacting minds creating value for the minds of their users. But how the design and implementation of new products and services is driven by knowledge about the mind continues to be an open question.

Alastair Somerville (Founder of Acuity Design), Barry Smith (Leadership Fellow AHRC Science in Culture and Director, Institute of Philosophy), Daniel Ospina (Conductal), Mattia Gallotti (Research Fellow and Manager, The Human Mind Project), Kate Hammer (Creator of StoryFORM,) Kate Simmons (Head of Digital Experiences at Cancer Research UK), Lee Bryant (Post*Shift)
Event date: 
Friday, 17 March 2017 - 10:00am