What are cookies?
Cookies are small text files used by a website to 'request' information from your computer or mobile device browser, to return this information to the website, and then to store the information. Cookies can be requested by any website and are placed on your device’s hard drive. Cookies allow the web application to tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences.
You can control cookies through your browser settings. Find out more about cookies and how to manage them on the Directgov website.
We only collect personally non-identifiable information for reporting and analysis purposes from two sources:
Google Analytics: we use Google Analytics, a web analytics service provided by Google, Inc., to collect information in an anonymous form on how visitors use our site. You can opt out from being tracked by Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
YouTube: we embed videos from YouTube using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. To learn more, please visit YouTube’s embedding videos information page .
We may collect the following information using Google Analytics or YouTube:
- number of visitors, including unique visitors to the site
- number of page views
- time spent viewing pages
- types of browsers used to view the site
- number of video downloads
- age, gender, and location of people viewing our videos
We collect and analyse this information to understand your needs and to provide you with a better service by making improvements to our website. We also use these statistics in reporting on our activities to our funder, the Higher Education Funding Council for England. We will not disclose this information to third parties except as specified above.
We also use Hotjar, an analytics and feedback tool which helps us to improve the usability of our site. Hotjar sets persistent cookies (up to 365 days) for analytics purposes and to display the correct content to our visitors. You can read about what cookies are stored by visiting Hotjar's website. Hotjar also records visitor information including mouse clicks and movements, scrolling activity and user input on our website (for example on the search box) – this information is anonymous. Recordings are automatically deleted after 365 days. You can opt out of Hotjar collecting your information at any time by following these instructions.
Opting out of cookies
Information about this and your options for opting out of advertising cookies is available from the Network Advertising Initiative. Alternatively, consult the documentation for your web browser or mobile device for further options to control which cookies you allow. You can disable Google Analytics tracking on your browser by following the instructions on the Google site.