Drinking with the Vikings? The case of mead
Mead has a strange and unusual status among alcoholic beverages by virtue of its routine portrayal as in some sense ‘historical’. It is a drink that is seemingly never wholly of the modern world; to drink it always seems to evoke the past and, in particular, certain parts of the medieval past. Manufacturers have leaned heavily upon familiar themes of monasticism, the Celts and (especially) the Vikings in marketing their products, deploying names and imagery that constantly reinforce the ‘historical’ status of honey-based alcohol as its defining characteristic.
All welcome - This event is free, but booking is required.
This page was last updated on 14 March 2025
