Pitching your research to the media

Pitching your research to the media
10 March 2021, 9.30am - 12.30pm

Hoping to share your research with a wider public audience? Looking to raise your media profile? This online session will help you workshop a media pitch for your humanities research and will arm you with the tools needed to approach journalists and producers.

The session will be made up of two parts. The first will be a workshop on how to write a pitch about your research so that it captures the media’s attention. Led by Professor Sarah Churchwell, this practical workshop will help you develop ideas about your work’s media potential.

The second part of the session will be a panel discussion and Q&A with media experts Robyn Read (BBC Radio 3) and Bethan Jinkinson (BBC Ideas) and Professor Churchwell. Together they will discuss how to tailor research for the media and what media professionals look for when sharing academic research.

This is your chance to improve your skills in communicating your research to non-specialist audiences and ask those working in the industry what they are looking for. The session is for humanities academics at all levels.

Workshop leader and speakers:

Professor Sarah Churchwell is Chair of Public Understanding of the Humanities at the School of Advanced Study, University of London and Director of the Being Human festival. Her journalism has appeared widely in international outlets including the New York Review of Books, Prospect, Guardian, New Statesman, and Financial Times. She comments regularly on arts, culture, and politics for television, radio, and film, including Question Time, Newsnight and In Our Time.

Bethan Jinkinson is Executive Editor at BBC Ideas where she commissions and publishes short films for curious minds. She is a Webby 2019 winner for best public service video channel and Webby 2020 winner for best science and education video channel. She is also the Executive Editor for BBC Radio 4 Extra.

Robyn Read is the editor of BBC Radio 3's Free Thinking programme. She brings academic research to radio listeners and works closely with the Arts and Humanities Research Council on their New Generation Thinkers initiative. Robyn has significant experience as a BBC editor, previously being the programme editor of Woman's Hour.

Ticket price: £50 (£40 concessions for students/unwaged). 

This session will take place online with registered attendees receiving details of how to join.

Please note this event is now fully booked. If you would like to add your name to our waiting list and/or register your interest in future versions of this session please email engage@sas.ac.uk 


SAS Public Engagement
020 7862 8833