Professor Barry Smith leads experiment on fizzy drinks as part of BBC2's 'Inside the Factory'
Friday 5 August 2022
School of Advanced Study
On 24 July, sensory expert Professor Barry Smith - Director at the Institute of Philosophy and Founding Director of the Centre for the Study of the Senses - was featured on the BBC2 programme ' Inside the Factory'. Professor Smith was interviewed by presenter Cherry Healey, as she addressed the popularity of fizzy drinks and considered why they have such widespread appeal, taking the presenter through a practical experiment that looked into what makes them so enjoyable and addictive, which also involved members of the general public.