Networker and literary critic Beat Mazenauer will lead first Ingeborg Bachmann Centre workshop on communicating literature in the digital age

Friday 30 March 2012

The Ingeborg Bachmann Centre for Austrian Literature at the Institute of Germanic & Romance Studies (IGRS), one of the 10 prestigious Institutes that make up the University of London’s School of Advanced Study, will hold its first workshop on the digital promotion of reading skills and literature on 19 April 2012.

The workshop, Communicating Literature in the Web of Webs, will be led by re-known networker, literary critic and co-founder of the EU-subsidized virtual library project README.CC, Beat Mazenauer. It has been sponsored by the Austrian Cultural Forum and the UK Embassy of Switzerland.

Beat Mazenauer will discuss the potential as well as the challenges of the communication of literature and literary communication via the World Wide Web. Drawing from his extensive experience, Beat will explain how web projects and net communities like README.CC are built to have an impact on the international and national cultural sphere. He will provide an insight into the mechanics of the European market of net-literature, discussing the implications of the web for publishers, authors and cultural policy makers, using his experiences as founding member of the Swiss Ministry of Culture, an independent platform for cultural exchange in Switzerland.

Dr Heide Kunzelmann, Director of the Ingeborg Bachmann Centre, said: “Reading is the defining cultural practice of humanity and enjoying texts as well as communicating our fascination about a book is a universal experience. The internet has given us the opportunity to share our reading experiences globally – if we know how to do it. And Beat Mazenauer knows! He operates at the interface of literary criticism, literary marketing and cultural agency and uses his technical know-how to create fascinating literature-related platforms where the online-world meets.  This workshop complements the conference “LIT.NET Austria – The net as theme, aesthetic paradigm and communicative tool in literary Austria” on 18-19 April 2012, and will be the first in many attempts to combine academic research with a related event of public relevance.”

Communicating Literature in the Web of Webs is open to anyone with an interest in the promotion of reading skills and literature across all trades and fields.  The workshop will take place on 19 April 2012, 15:00-18:00 in Senate House, University of London, Malet Street, London WC1E 7HU. Advance registration is essential: email An attendance fee of £10 is payable in cash at the workshop.

Media interested in attending the workshop should contact Dr Heide Kunzelmann at

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For further information contact:

Dee Burn
Head of Communications and External Relations
School of Advanced Study, University of London
Tel: +44 (0)20 7862 8670; Email:

Notes for editors:

Communicating Literature in the Web of Webs workshop
The workshop is aimed at everyone who deals with the promotion of reading skills and literature across all trades and fields. Advance registration is essential: email An attendance fee of £10 is payable in cash at the workshop. The workshop will be held in ENGLISH. The organisers would like to thank the Austrian Cultural Forum and the Embassy of Switzerland for their sponsorship of this event.

The Institute of Germanic & Romance Studies was established in 2004 with the merger of the two Institutes of Germanic Studies and Romance Studies, founded in 1950 and 1989 respectively. It is one of the ten Institutes of the University of London's School of Advanced Study. Its purpose is to promote and facilitate the study of the cultures of German-speaking and Romance language countries across a range of disciplines in the humanities. The Institute fosters and contributes to national and international collaborative, cross-disciplinary and cross-cultural research by means of seminars, lectures, workshops, colloquia, conferences, and a fellowship programme.

The School of Advanced Study at the University of London is the UK’s national centre for the support of researchers and the promotion of research in the humanities and social sciences. The School brings together the specialised scholarship and resources of 10 prestigious research institutes to offer academic opportunities, facilities and stimulation across a wide range of subject areas for the benefit of the national and international scholarly community. The member institutes of the School are the Institutes of Advanced Legal Studies, Classical Studies, Commonwealth Studies, English Studies, Germanic & Romance Studies, Historical Research, Musical Research, Philosophy, Study of the Americas, and the Warburg Institute.